Called It League
⚽ Brand Partnerships · World Cup 2026

World Cup League × Your Brand

Called It, the daily World Cup prediction game

Put your brand inside the World Cup League, our free daily prediction game played across a network of leagues hosted by established US creators. Every day of the tournament, in a game fans choose to open.

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Brand partnerships · USA  ·  Called It daily prediction game  ·  World Cup 2026

The moment

The biggest World Cup ever.
Fans won't watch it. They'll live it.

2026 is the first 48-team World Cup, 104 matches across the USA, Canada and Mexico, played out over roughly six weeks. For more than a month, football is the daily conversation, and fans are looking for somewhere to be part of it.

48teams
104matches
~6weeks of football
39days of daily play

For a brand, the question is where to be while it is happening, and how to be there every single day.

What we run

Called It: a daily prediction game.

The Called It is a free daily prediction game where fans call the scoreline of every World Cup match, double down on their best shout, and climb a branded leaderboard chasing weekly prizes. A new game drops every matchday, so fans have a reason to open it all tournament long.

The daily Called It pick screen where fans predict every match
A new game every day. Fans predict every match and bank their best call.
The branded league leaderboard with live standings and a sponsor banner
A live, branded leaderboard. The table fans fight over all tournament.
The Prizes tab showing weekly prizes up for grabs
Weekly prizes. A fresh reason to play, win and come back.

For a sponsor, this is a daily touchpoint for more than a month with engaged fans, the people who choose to show up every day, right through to the Final.

How the partnership works

Done-for-you, across the US.

We are rolling Called It out across the US by onboarding well-known US creators, each hosting a branded league for their audience. We handle the build, the branding and the tech. The creators host and promote. Your brand plugs in and gets the exposure.

01

We build & run it

We create each league, brand it, run the daily game and keep the whole thing live for the full tournament. The tech and the operations are on us.

02

Creators host & promote

Leagues are hosted by established US creators, who bring their audiences in and keep them coming back. Your brand sits inside a game fans already trust the host to run.

03

Your brand plugs in

You choose how to appear: title and prize sponsor, a perk slot, or banners across the app. One league or several, we set it all up for you.

We are actively onboarding well-known US creators to host and promote leagues. We will confirm the specific leagues and hosts in your package with you directly.

Daily fans
across the US
Reached through creator channels, then re-engaged every day inside the league.

The audience

Returning fans, every day.

Your brand reaches the most engaged fans a creator has: the people who opt in to play, then come back day after day for over a month. They are warm, attentive, and primed to associate your brand with winning.

  • ✓Opted-in superfans. These are people who chose to join and play every day.
  • ✓Daily, repeat attention across the whole tournament, the same fans coming back.
  • ✓Creators they trust. Your brand rides shotgun with voices the audience already follows.
  • ✓Concentrated in the US. Relevant local fans, the right people to put an offer in front of.

We will share the live leagues, hosts and audience picture with you directly as part of building your package.

How to come on board

Three ways to sponsor.

Take one, or stack them. Every option is woven into a game fans open daily, so your brand shows up in context, again and again, across the creator leagues you partner on.

A signed jersey, the kind of weekly prize a title sponsor puts up
Option 1 · Headline

Title & Prize Sponsor

Put up the weekly prizes and become the named sponsor of the league. Your brand is on the prize fans are playing for, the warmest association there is: your name, attached to winning, every single week.

  • Your brand in the league name & welcome message ("powered by…")
  • You supply the weekly prizes (product, gift cards, merch, experiences)
  • Top billing on the Prizes tab, named as the prize sponsor
  • A sponsor shout from the host when winners are announced
Where it appears in the app
League headerPrizes tabWinner announcementsWelcome message
A product offer, the kind of perk or discount shown in the Perks tab
Option 2 · Offer

Perk & Discount Slot

Drop a discount code or offer into the league's Perks tab, the place fans go for deals worth claiming. Fans see it every time they check their perks, all tournament long. Ideal for a code, a launch, or an offer you want in front of warm buyers.

  • A dedicated perk card with your offer, image and a clear CTA
  • Your discount code or link, claimable straight from the app
  • Sits in the Perks tab for the whole tournament (or a set run)
  • Can run evergreen, so the offer keeps working after the final whistle
Where it appears in the app
Perks tab"Deals from your league" feedClaim flow
A wide sponsor banner, shown across the app screens
Option 3 · Always-on

Banner Ad Slots

Run your banner across the app's main screens. Wherever a fan goes in the league, making picks, checking the table, eyeing the prizes, your banner travels with them. Steady, always-on visibility through the entire tournament.

  • Your banner creative placed in-app (we can help produce it)
  • Shown across Play, Leaderboard, Prizes & Perks
  • Tappable through to your site or offer
  • The highest-frequency option, seen on nearly every visit
Where it appears in the app
PlayLeaderboardPrizesPerks

The case

Why it works for a brand.

Daily exposure, in context, tied to prizes and winning, across a network of creator-hosted leagues, and fully run for you.

Daily & in-context
~6 weeks, daily
Repeat exposure, every day fans play.
  • Daily exposure across ~6 weeks, with fans returning on their own
  • Tied to prizes and winning, the best association a brand can have
  • Warm context: inside a game from a creator the audience trusts
  • Shows up everywhere fans go: Play, table, prizes, perks
Broad reach, done for you
Many leagues
Warm reach across multiple creators.
  • Several creator-hosted leagues, broadening warm reach across the US
  • Each league brings a creator's own loyal audience in daily
  • Fully done-for-you: we build, brand, run and report
  • One conversation, one package, exposure across the network

Add it up: daily presence × a month-plus × multiple creators' most loyal fans, all tied to the thrill of climbing a leaderboard. That is a depth of brand association a single placement rarely reaches.

Packages

Pick a lane. We'll tailor it.

⚑ Pricing is indicative & flexible, open to discussion

Indicative tiers to show the shape of it. The real package (scope, number of leagues, run length and price) we build together around your goals and budget.

Always-on

Banner

Steady, always-on visibility across the app.
Let's talkindicative / flexible
  • Banner across Play, Leaderboard, Prizes & Perks
  • Tappable to your site or offer
  • Runs the full tournament (or a set window)
  • Creative support if you need it
  • Perks-tab offer slot
  • Named title / prize sponsor
Most popular

Spotlight

Banners plus a claimable offer in the Perks tab.
Let's talkindicative / flexible
  • Everything in Banner
  • A dedicated Perks-tab offer slot
  • Your discount code / link, claimable in-app
  • Option to run the offer evergreen
  • A host mention of your offer
  • Named title / prize sponsor
Headline

Title

Name the league and own the weekly prizes.
Let's talkindicative / flexible
  • Everything in Spotlight
  • Named title / prize sponsor of the league
  • Your brand in the league name & header
  • Top billing on the Prizes tab
  • Host shout-out on winner announcements
  • First call on premium placement

We keep pricing flexible on purpose. Tell us your goal and budget and we will shape a package that fits, across one league or several, single-week or full-tournament.

Let's build a package
that works for you.

Be the brand fans see every day of the World Cup, across leagues hosted by established US creators, tied to the prizes, the table and the daily game they love. We keep pricing flexible and tailor the whole thing to your goals.

Start the conversation →
Looking forward,
Called It team  ·  Brand partnerships · World Cup 2026
partners@calleditleague.com